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Publicidad: suspense y recursos

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Publicidad: suspense y recursos

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Preguntas sobre suspense y recursos publicitarios

Created by

daniela
daniela
Spain

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Publicidad: suspense y recursos
 

Publicidad: suspense y recursosOnline version

Preguntas sobre suspense y recursos publicitarios

by daniela
1

¿Qué provoca el primer mensaje en el suspense diferido?

2

¿Cuál es el principal riesgo del suspense diferido?

3

¿Qué caracteriza a la reserva espectacular?

4

¿Qué comunica normalmente la reserva espectacular?

5

¿Por qué la reserva espectacular llama la atención?

6

¿En qué consiste la referencia inesperada?

7

¿Qué riesgo tiene la referencia inesperada?

8

¿Qué es el concepto a contrapelo?

9

¿Qué debe ocurrir después del elemento negativo en el concepto a contrapelo?

10

¿Qué busca provocar el concepto a contrapelo en el espectador?

11

¿Qué riesgo tiene la bisección simbolizadora?

12

¿Qué riesgo tiene la hiperbolización simpática?

13

¿Cuál es el mayor riesgo en comunicación publicitaria según el texto?

 
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