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Quiz: Publicidad digital (Módulos 2-4)

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Quiz: Publicidad digital (Módulos 2-4)

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Repaso de conceptos clave y herramientas

Created by

katherine morales
katherine morales
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Quiz: Publicidad digital (Módulos 2-4)
 

Quiz: Publicidad digital (Módulos 2-4)Online version

Repaso de conceptos clave y herramientas

by katherine morales
1

¿Qué revolución describe la era actual según el material?

2

¿Qué formato se considera un tipo de publicidad digital con recursos interactivos y dinámicos (rich media)?

3

Según el texto, ¿cuáles son tres grandes funciones de la segmentación?

4

¿Qué significa CPC en el contexto de campañas PPC?

5

¿Qué es un lead según la definición en el módulo?

6

¿Qué apartado describe la publicidad de shopping?

7

En Google Ads, ¿qué es SEO?

8

¿Qué es la analítica web según el módulo 4?

9

¿Cuál es un objetivo típico de la publicidad digital según el material?

10

¿Qué función tiene el tráfico de referencias en una campaña?

11

¿Qué herramienta se utiliza para planificar palabras clave en Google Ads?

12

¿Qué describe la publicidad de catálogos en shopping?

 
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