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Cross Talk: Internacionalización y La Casa de Toño

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Cross Talk: Internacionalización y La Casa de Toño

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Desafío de estrategia y mercado global

Created by

Fatima Guerrero
Fatima Guerrero
Mexico

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Cross Talk: Internacionalización y La Casa de Toño
 

Cross Talk: Internacionalización y La Casa de ToñoOnline version

Desafío de estrategia y mercado global

by Fatima Guerrero
1

Según Porter, ¿cuáles son las cinco fuerzas que determinan la posición en el mercado?

2

En macroentorno, ¿qué herramienta se usa para analizar factores como tecnológico, legal, económico, demográfico y cultural?

3

La Casa de Toño aplica liderazgo en costos principalmente por...

4

¿Qué favorece el enfoque transnacional para Casa de Toño en EE. UU.?

5

¿Qué característica describe mejor la cadena de suministro de La Casa de Toño según el texto?

6

¿Cuál es el perfil principal de consumidor de La Casa de Toño?

7

Qué estrategia de posicionamiento recomienda para competir con Pozocalli?

8

¿Qué elemento describe la rivalidad entre oficinas corporativas en la globalización?

9

En el entorno de La Casa de Toño, ¿qué factor macroentorno impacta más la expansión a EE. UU.?

Explicación

Las cinco fuerzas son las de Porter.

PESTEL agrupa esos factores.

Se sostiene por alta rotación de mesas y bajo costo.

Permite adaptar leyes laborales y marketing local.

Se centraliza la preparación para estandarizar.

Cliente multiclase con buena relación calidad-precio.

Enfocar en sabor auténtico y rapidez.

La estandarización impulsa eficiencia y costos.

Leyes laborales y normativas afectan la operación.

 
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