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9834: TÉCNICAS FUNDAMENTAIS DE MERCHANDISING

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9834: TÉCNICAS FUNDAMENTAIS DE MERCHANDISING

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About this activity

Descobre as palavras em falta.

Created by

paula santos
paula santos
Portugal
This game is a version of
0442: Consumo, consumidor e comportamentos na compra

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9834: TÉCNICAS FUNDAMENTAIS DE MERCHANDISING
 

9834: TÉCNICAS FUNDAMENTAIS DE MERCHANDISINGOnline version

Descobre as palavras em falta.

by paula santos
L
P
C
M
U
Q
P
T
F
P

Começa com L

é a forma como o espaço comercial está organizado no seu todo, determinando a circulação dos clientes e a disposição dos produtos.

Começa com P

são esquemas visuais e técnicos que definem exatamente como os produtos devem ser organizados.

Começa com C

consiste em colocar produtos complementares juntos para estimular compras adicionais.

Começa com M

Espaço de exposição na entrada da loja para atrair clientes.

Começa com U

Técnica que incentiva o cliente a comprar uma versão: mais cara , mais completa , com mais funcionalidades .

Começa com Q

Zonas ____________são locais onde: passa mais gente , há maior visibilidade ,há maior probabilidade de compra.

Começa com P

Local onde ocorre a compra.

Começa com T

Estratégia que liga fabricantes e pontos de venda para melhorar: visibilidade, posicionamento, vendas

Começa com F

Zonas____________: Áreas com pouca circulação e menor visibilidade.

Começa com P

Materiais promocionais dentro da loja.

 
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