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Examen de Marketing Digital - Ingeniería Comercial

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Examen de Marketing Digital - Ingeniería Comercial

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Cuestionario de nivel medio

Created by

daniela ibarra
daniela ibarra
Bolivia

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Examen de Marketing Digital - Ingeniería Comercial
 

Examen de Marketing Digital - Ingeniería ComercialOnline version

Cuestionario de nivel medio

by daniela ibarra
1

¿Qué describe mejor el SEO en marketing digital?

2

En Google Analytics, ¿qué métrica indica la cantidad de sesiones

3

¿Qué modelo describe las fases desde la toma de conciencia hasta la compra?

4

¿Qué KPI se utiliza para medir la rentabilidad de las campañas?

5

En email marketing, ¿qué práctica es clave para mejorar entregabilidad?

6

¿Qué canal es principal para branding y relaciones con clientes en marketing digital?

7

¿Cuál es el objetivo principal de la segmentación en marketing digital?

8

¿Qué característica distingue al SEM del SEO?

9

¿Qué herramienta ayuda a medir el comportamiento del usuario en un sitio web?

10

¿Qué función cumple el CRM en marketing digital?

Explicación

Mejora el posicionamiento orgánico en los resultados de búsqueda.

Las sesiones agrupan las visitas en un periodo.

AIDA: Atención, Interés, Deseo, Acción.

ROI relaciona ganancia con inversión.

El opt-in garantiza consentimiento y confianza.

Las redes sociales fortalecen presencia y comunidad.

Segmentar mejora relevancia y conversión.

SEM utiliza publicidad pagada, a menudo con CPC.

Permite analizar visitas, rutas y conversiones.

CRM centraliza contacto, historial y segmentación.

 
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