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06 Planes de Neg - Mercado: Segmentación y Demanda

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06 Planes de Neg - Mercado: Segmentación y Demanda

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Segmentación y demanda de mercado

Created by

JAIME CHUSAN WONG
JAIME CHUSAN WONG
Ecuador

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06 Planes de Neg - Mercado: Segmentación y Demanda
 

06 Planes de Neg - Mercado: Segmentación y DemandaOnline version

Segmentación y demanda de mercado

by JAIME CHUSAN WONG
1

Concepto de Segmentación de Mercado

2

Segmentación Geográfica

3

Segmentación Demográfica

4

Segmentación Psicográfica

5

Segmentación Conductual

6

Aplicación de la Segmentación en un Plan de Negocios

7

Análisis de la Demanda

8

Objetivos del Análisis de la Demanda

9

¿Qué es la Demanda Insatisfecha?

10

¿Cuál es la Fórmula General de Demanda Insatisfecha?

11

En el ejemplo de café, ¿cuál es la Demanda Insatisfecha?

12

¿Cuáles son los Pasos para el cálculo de la Demanda Insatisfecha?

13

Ejemplo 1: Producción de Leche en un Cantón. ¿Qué indica la Demanda Insatisfecha de 500,000 litros al año?

14

Ejemplo 2: Panadería Local. Si la demanda diaria es 20,000 panes y la producción diaria es 15,000, ¿cuál es la Demanda Insatisfecha?

 
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