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📊 Actividad: Análisis de Clientes y Costos

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📊 Actividad: Análisis de Clientes y Costos

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En esta actividad, los estudiantes aprenderán a calcular cuánto aporta un cliente a lo largo del tiempo y cuánto cuesta atraerlo. A través de ejercicios prácticos, podrán evaluar la rentabilidad de los clientes y tomar decisiones informadas sobre estrategias de ventas y marketing.

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Edson David Cisneros Canlla
Edson David Cisneros Canlla
Peru

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📊 Actividad: Análisis de Clientes y Costos
 

📊 Actividad: Análisis de Clientes y CostosOnline version

En esta actividad, los estudiantes aprenderán a calcular cuánto aporta un cliente a lo largo del tiempo y cuánto cuesta atraerlo. A través de ejercicios prácticos, podrán evaluar la rentabilidad de los clientes y tomar decisiones informadas sobre estrategias de ventas y marketing.

by Edson David Cisneros Canlla
1

Un cliente de una empresa de cursos online realiza compras promedio de S/ 80 al mes y permanece como cliente durante 24 meses. Considerando estos datos, calcula el Customer Lifetime Value (CLTV) usando la fórmula CLTV = valor promedio de compra × tiempo de vida del cliente. ¿Cuál es el CLTV de este cliente?

2

Una empresa de software invierte en marketing y ventas un total de S/ 5,000 para adquirir clientes en un mes y logra captar 20 nuevos clientes. Considerando estos datos, calcula el Customer Acquisition Cost (CAC). ¿Cuál es el CAC por cliente?

3

Una empresa de suscripción comienza el mes con 500 clientes. Durante ese mes, 40 clientes cancelan su servicio. Considerando estos datos, calcula la tasa de cancelación. ¿Cuál es el churn rate de la empresa?

 
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