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Whistler Marketing Essentials

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Whistler Marketing Essentials

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Whistler marketing pillars

Created by

Monty Cormack
Monty Cormack
Canada

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Whistler Marketing Essentials
 

Whistler Marketing EssentialsOnline version

Whistler marketing pillars

by Monty Cormack
1

Q1: What are the three main target audiences identified in Whistler Blackcomb's marketing strategy?

2

Q2: Besides winter skiing, what are the three other seasons called that the brand tries to fill?

3

Q3: What are the two major types of brand risks that premium mountain resorts face?

4

Q4: How does Whistler Blackcomb combat the pressure of large-scale ownership and protect its authentic character?

5

What local organization does Whistler Blackcomb partner with to extend its reach and local credibility?

6

Why does a multi-audience reach matter to the resort financially?

7

What is a major danger of having premium, aspirational pricing?

8

What happens to brand trust if the resort has a weak snow season or uneven service delivery?

9

Which of the following, is not an example of marketing tactics

10

Q11: What specific iconic gondola is marketed to show off Whistler's premium sightseeing experience?

 
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