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Marketing Digital: conceptos clave

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Marketing Digital: conceptos clave

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Conceptos esenciales de marketing digital

Created by

LUZ ADRIANA MORA GALICIA
LUZ ADRIANA MORA GALICIA
Colombia

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Marketing Digital: conceptos clave
 

Marketing Digital: conceptos claveOnline version

Conceptos esenciales de marketing digital

by LUZ ADRIANA MORA GALICIA
1

¿Qué es SEO en marketing digital?

2

¿Qué mide el CTR en campañas digitales?

3

¿Qué diferencia hay entre SEM y SEO?

4

¿Qué es el funnel de marketing (embudo)?

5

¿Qué es la tasa de conversión?

6

¿Qué indica ROAS?

7

¿Qué es el email marketing efectivo?

8

¿Qué es el KPI más usado en e-commerce para medir rendimiento?

9

¿Qué es un CTA y su función?

10

¿Qué significa CPC en publicidad digital?

Explicación

El SEO mejora la visibilidad orgánica mediante optimización on-page y off-page.

CTR = clics / impresiones; indica interés inicial.

SEM = anuncios pagos; SEO = optimización orgánica.

El embudo guía al usuario desde awareness hasta fidelización.

Convierte visitas en acciones como compra o registro.

ROAS = ingresos / gasto en publicidad.

La personalización mejora tasas de apertura y conversión.

CVR indica cuántos visitantes compran o completan la acción.

El CTA dirige al usuario a la acción deseada.

CPC es el gasto por cada clic recibido.

 
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