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Quiz de Marketing Social y Ética

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Quiz de Marketing Social y Ética

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Marketing responsable y herramientas

Created by

Cheryl Blosoom
Cheryl Blosoom
Honduras

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Quiz de Marketing Social y Ética
 

Quiz de Marketing Social y ÉticaOnline version

Marketing responsable y herramientas

by Cheryl Blosoom
1

¿Qué es el marketing socialmente responsable?

2

¿Cuál es un tipo de marketing socialmente responsable?

3

¿Qué implica la ética en marketing?

4

¿Qué es un FODA?

5

¿Qué representan las 4 P del marketing?

6

¿Qué es el producto en las 4 P?

7

¿Qué implica la 'Plaza' en las 4 P?

8

¿Qué se entiende por plan de marketing?

9

¿Qué son las 'Oportunidades' en un FODA?

10

¿Qué busca el marketing socialmente responsable en ética?

Explicación

El marketing social se orienta a impacto social, no solo a vender productos.

El marketing de causa apoya una causa social específica.

La ética requiere veracidad, transparencia y respeto al consumidor.

FODA evalúa interior/exterior para planificar estrategias.

Las 4 P son fundamentos del mix de marketing.

El producto es lo que se ofrece para satisfacer una necesidad.

Plaza se refiere a canales y accesibilidad del producto.

El plan define objetivos, estrategias, tácticas y métricas.

Las oportunidades vienen del entorno externo favorable.

Busca beneficios para la sociedad y la empresa de forma ética.

 
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