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Introducción de Marketing

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Introducción de Marketing

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About this activity

Conceptos básicos de marketing

Created by

Yenny Perez
Yenny Perez
Dominican Republic

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Introducción de Marketing
 

Introducción de MarketingOnline version

Conceptos básicos de marketing

by Yenny Perez
1

¿Qué describe las 4P del marketing?

2

¿Qué es el público objetivo?

3

¿Qué es la segmentación de mercado?

4

¿Qué es la propuesta de valor?

5

¿Qué mide el branding?

6

¿Qué es el mix de marketing digital?

7

¿Qué describe el embudo de marketing?

8

¿Qué es la investigación de mercados?

9

¿Qué implica la diferenciación?

10

¿Qué papel tiene el marketing mix en una estrategia?

Explicación

Las 4P son Producto, Precio, Plaza (distribución) y Promoción.

Se define el público objetivo para enfocar esfuerzos.

La segmentación identifica grupos para adaptar mensajes.

La propuesta comunica beneficios únicos para el cliente.

Branding crea reconocimiento y confianza.

Incluye SEO, redes, email, etc.

Guía el recorrido del cliente desde interés hasta compra.

Permite tomar decisiones basadas en datos.

Diferenciar ayuda a posicionarse en el mercado.

Combina producto, precio, plaza y promoción para lograr metas.

 
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