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TEMA 1. INVESTIGACIÓN DE MERCADOS

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TEMA 1. INVESTIGACIÓN DE MERCADOS

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Este es un test que no tiene peso sobre la calificación final, sin embargo debe realizarla con la finalidad de reforzar los conocimientos adquiridos.

Created by

JOHANA ELIZABETH PAREDES MAZON
JOHANA ELIZABETH PAREDES MAZON
Ecuador

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TEMA 1. INVESTIGACIÓN DE MERCADOS
 

TEMA 1. INVESTIGACIÓN DE MERCADOSOnline version

Este es un test que no tiene peso sobre la calificación final, sin embargo debe realizarla con la finalidad de reforzar los conocimientos adquiridos.

by JOHANA ELIZABETH PAREDES MAZON
1

Según el método científico en la investigación de mercados, ¿qué busca obtener la empresa?

2

¿Cuál es uno de los beneficios principales de la investigación de mercados?

3

¿Qué permite conocer el análisis de precios y disposición a pagar?

4

¿Para qué se utiliza la investigación de mercados en la estimación de la demanda?

5

¿Cuál de los siguientes factores ha acelerado la aplicación de la investigación de mercados?

6

¿Qué tipo de investigación busca descubrir tendencias o nuevas oportunidades?

7

¿Cuál es uno de los alcances de la investigación de mercados

8

¿Por qué se considera científica la investigación de mercados?

9

¿Cuál de las siguientes características corresponde a la naturaleza de la investigación de mercados?

10

¿Qué es la investigación de mercados?

 
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