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Investigación de Mercados: preguntas clave

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Investigación de Mercados: preguntas clave

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About this activity

Conocimientos exploratorios

Created by

Marlin Chiguichon
Marlin Chiguichon
Guatemala

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Investigación de Mercados: preguntas clave
 

Investigación de Mercados: preguntas claveOnline version

Conocimientos exploratorios

by Marlin Chiguichon
1

¿Cuál es el propósito de la investigación exploratoria cualitativa?

2

¿Qué técnicas se usan para identificar variables ocultas en problemas ambiguos?

3

¿Por qué se generan hipótesis antes de aplicar estudios cuantitativos?

4

¿Qué es la validación de terminología en investigación de mercados?

5

¿Qué diferencia hay entre análisis de motivaciones y etnografía digital?

6

¿Qué son las pruebas de concepto en el desarrollo de productos?

7

¿Qué es la Teoría Fundamentada (Grounded Theory)?

8

¿Qué papel cumple el juicio de expertos en investigación de mercados?

9

¿En qué consiste el método Delphi?

10

¿Qué criterios se consideran al seleccionar a un experto?

11

¿Qué diferencia existe entre un estudio de caso intrínseco y uno instrumental?

12

¿Qué fuentes se utilizan en la triangulación de un estudio de casos?

13

¿Qué característica debe tener un focus group efectivo?

 
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