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Gema de la Eficiencia: Trivia Essentia

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Gema de la Eficiencia: Trivia Essentia

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Test rápido sobre el Proyecto Final

Created by

Israel Garrón
Israel Garrón
Bolivia

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Gema de la Eficiencia: Trivia Essentia
 

Gema de la Eficiencia: Trivia EssentiaOnline version

Test rápido sobre el Proyecto Final

by Israel Garrón
1

¿Qué empresa es el Gigante del Bienestar según el material?

2

¿Cuál es el portafolio principal de Farmacorp?

3

¿Quién es Andrea en la prueba de Buyer Persona 1?

4

¿Qué motiva al consumidor en el caso de Andrea?

5

¿Qué motiva al consumidor Mateo?

6

¿Qué etapa de la Ruta de Decisión del Cliente sigue a la búsqueda?

7

¿Qué fricción impide la compra digital en Farmacorp?

8

¿Qué objetivo busca la estrategia OCR FarmaFácil?

9

¿Qué acción clave acompaña FarmaFácil?

10

¿Qué se quiere demostrar con la simulación de la App FarmaFácil?

Explicación

Farmacorp es la cadena líder de Bolivia mencionada como el gigante.

El portafolio principal es medicamentos con 82% de las ventas.

Andrea es una madre de 34 años y Administradora de Empresas.

Andrea busca seguridad familiar y salud preventiva.

Mateo valora rendimiento, fitness y cuidado personal.

Después de la búsqueda viene la evaluación de stock y seguro.

La barrera es la validación de recetas con cobertura de seguros.

Objetivo principal: bajar abandono a menos del 15% en seis meses.

Acciones clave incluyen alianzas y entrega express garantizada.

Demonstra la rapidez de la IA al validar cobertura de seguro.

 
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