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Quiz: Marketing Fácil

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Quiz: Marketing Fácil

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About this activity

Conceptos básicos de marketing

Created by

Valentina
Valentina
Colombia

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Quiz: Marketing Fácil
 

Quiz: Marketing FácilOnline version

Conceptos básicos de marketing

by Valentina
1

¿Qué es marketing?

2

¿Qué son las 4P del marketing?

3

¿Cuál es el objetivo principal del branding?

4

¿Qué es segmentación de mercado?

5

¿Qué mide el ROI en marketing?

6

¿Qué es fidelización de clientes?

7

¿Qué diferencia hay entre marketing mix y mezcla de comunicación?

8

¿Qué es una propuesta de valor?

9

¿Qué significa 'único punto de venta' (USP)?

10

¿Qué es marketing digital?

Explicación

El marketing busca satisfacer necesidades y crear valor, no solo vender.

Las 4P clásicas son Producto, Precio, Plaza y Promoción.

El branding busca construir identidad y reconocimiento a largo plazo.

Segmentar facilita mensajes adaptados a cada grupo.

ROI evalúa cuánto beneficio se obtiene por cada unidad monetaria invertida.

La fidelización busca repetir compras y lealtad de marca.

El marketing mix es 4P; la comunicación es un elemento de promoción.

La propuesta de valor comunica beneficios claros para el cliente.

El USP resalta aquello que hace único al producto.

El marketing digital utiliza internet y herramientas online.

 
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