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Glosario Visual de Marca y Sostenibilidad

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Glosario Visual de Marca y Sostenibilidad

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Términos clave

Created by

sandra patricia calderón garzón
sandra patricia calderón garzón
Colombia

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Glosario Visual de Marca y Sostenibilidad
 

Glosario Visual de Marca y SostenibilidadOnline version

Términos clave

by sandra patricia calderón garzón
A
B
E
G
I
M
P
R
S
T
V

Empieza por A

La marca toma postura pública frente a temas sociales, políticos o ambientales.

Empieza por B

Conjunto de estrategias que crean la identidad de la marca más allá del logo.

Empieza por E

Criterios ambientales, sociales y de gobernanza.

Empieza por G

Prácticas que comunican acciones ambientales falsas o engañosas.

Empieza por I

Contribución de la marca al bienestar colectivo.

Empieza por M

Marca que equilibra objetivo económico con impacto positivo.

Empieza por P

Razón de ser de la marca que conecta con causas (repetido intencional para cobertura).

Empieza por R

Percepción general de la marca por stakeholders.

Empieza por S

Creación de valor a largo plazo integrando economía, ambiente y sociedad.

Empieza por T

Enfoque People, Planet y Profit.

Empieza por V

Valor adicional por reconocimiento de la marca.

 
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