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Roles de compra en ventas

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Roles de compra en ventas

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Identifica roles y estrategias

Created by

Academia JuventudesGTO
Academia JuventudesGTO
Mexico

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Roles de compra en ventas
 

Roles de compra en ventasOnline version

Identifica roles y estrategias

by Academia JuventudesGTO
1

Pregunta 1Contexto: Una familia va a comprar una consola de videojuegos. El hijo menor vio un comercial y se la pidio a sus padres. El hermano mayor les dijo que la marca X es la que tiene mejores graficos. La madre decide que si la van a comprar porque el precio es bueno, y el padre pone su tarjeta de credito en la tienda.Pregunta: En este escenario, que rol juega el hermano mayor?

2

Pregunta 2: Siguiendo con la compra de la consola de la familia anterior. Pregunta: Cual es la diferencia clave entre la madre y el padre en este proceso?

3

Contexto: En una empresa, la recepcionista se queja de que la impresora falla mucho (Iniciadora). El gerente de IT recomienda comprar una marca especifica (Influenciador). El Director General aprueba el presupuesto. Pregunta: Que rol tiene el Director General y como deberias abordarlo al vender?

4

Contexto: Vendes un software de gestion de tareas. Sabes que el equipo de marketing lo va a usar todos los dias, pero el Director de Finanzas es quien debe aprobar la factura. Pregunta: Si quieres asegurar la venta, que accion es la mas estrategica?

 
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