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Level 5. Mastery Quiz

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Level 5. Mastery Quiz

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Have you mastered all the concepts from Level 5? Prove it!

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WM
WM
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Level 5. Mastery Quiz
 

Level 5. Mastery QuizOnline version

Have you mastered all the concepts from Level 5? Prove it!

by WM
1

Emma receives an email advertising a featured perfume that's "50% OFF TODAY ONLY!" Even though she wasn't planning to shop, she feels pressured to buy before midnight. Which tactic is the business primarily using?

2

Buying an item simply because everyone else owns one is an example of herd mentality

3

After a stressful week, Tyler buys a new game to play over the weekend to improve his mood. Three days later, he regrets spending the money. Which TWO concepts are demonstrated?

4

A pair of boots costs $250 and lasts 5 years. Another pair costs $60 but needs replacing every year. Which statement is most accurate?

5

A store advertises, "Buy 2 Get 1 Free." What marketing tactic is being used?

6

A company offering free shipping on purchases over $75 is not encouraging customers to spend more money than they originally planned.

7

Daniel buys an expensive bicycle because professional cyclists use the same model. What concept best explains Daniel's decision?

8

A purchase can have a high value even if it has a high price

9

Alex is thinking about buying a used car. Which should be considered part of the decision?

Choose one or more answers

10

Mia wants a designer jacket because all of her friends recently bought one and have been telling her to get one too. Which influence is most likely driving her decision?

11

The opportunity cost of a purchase is always another product that could have been purchased

12

Jordan spends $600 on concert tickets instead of completing his emergency fund. What is the opportunity cost?

13

Which questions help determine whether a purchase provides good value?

Choose one or more answers

14

A retailer advertises, "Only 3 left in stock!" Which tactic is most likely being used?

15

Which situations demonstrate consumer awareness?

Choose one or more answers

16

After deciding to buy a TV, Marcus ignores every negative review because he believes he's already found the perfect model. Which behavior is Marcus demonstrating?

17

Although Kayla's basketball team won the game, she had a terrible performance. To make herself feel better, she went online and bought a new pair of basketball shoes in hopes of improving her performance. What was the spending trigger in this situation?

18

Delayed gratification is choosing not to wait for a larger or more valuable future reward

19

Understanding how products, services, and marketing influence purchasing decisions is called

20

The specific group of people a business wants to reach is called the

 
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