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Lección 8 y 9: Evaluando oportunidades e investigación de mercado

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Lección 8 y 9: Evaluando oportunidades e investigación de mercado

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Evaluando oportunidades e investigación de mercado

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Glenda Patricia Ramos Leon
Glenda Patricia Ramos Leon
Ecuador

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Lección 8 y 9: Evaluando oportunidades e investigación de mercado
 

Lección 8 y 9: Evaluando oportunidades e investigación de mercadoOnline version

Evaluando oportunidades e investigación de mercado

by Glenda Patricia Ramos Leon
1

1. ¿Qué significa evaluar una oportunidad de emprendimiento?

2

2. ¿Cuál es una pregunta clave antes de iniciar un emprendimiento?

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3. ¿Para qué sirve el análisis costo/beneficio?

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4. El costo de oportunidad se refiere a:

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5. ¿Qué herramienta permite analizar fortalezas, oportunidades, debilidades y amenazas?

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6. En un análisis FODA, una fortaleza puede ser:

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7. En un análisis FODA, una amenaza corresponde a:

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8. ¿Cómo puede ayudar la inteligencia artificial al evaluar oportunidades?

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9. ¿Por qué es importante investigar el mercado?

10

10. ¿Qué son los datos secundarios?

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11. ¿Cuál de los siguientes es un ejemplo de dato primario?

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12. ¿Qué método permite conocer opiniones mediante preguntas directas?

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13. ¿Qué se realiza en un grupo de discusión o focus group?

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14. ¿Cuál puede ser una limitación de la investigación de mercado?

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15. ¿Qué significa validar una idea de emprendimiento?

 
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