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Macro y micro conversiones en marcas Costarricenses

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Macro y micro conversiones en marcas Costarricenses

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About this activity

Distingue macro y micro conversiones y cómo medirlas

Created by

Alejandra Vélez Matta
Alejandra Vélez Matta
Colombia

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Macro y micro conversiones en marcas Costarricenses
 

Macro y micro conversiones en marcas CostarricensesOnline version

Distingue macro y micro conversiones y cómo medirlas

by Alejandra Vélez Matta
1

¿Cuál es la macro conversión para Rappi en este ejercicio?

2

Primera micro conversión para Rappi, según el ejercicio.

3

Segunda micro conversión para Rappi, según el ejercicio.

4

Tercera micro conversión para Rappi, según el ejercicio.

5

¿Cuál sería la macro conversión para Dos Pinos en este ejercicio?

6

Primera micro conversión para Dos Pinos.

7

Segunda micro conversión para Dos Pinos.

8

Tercera micro conversión para Dos Pinos.

9

Reflexión: ¿Qué micro conversión predice mejor que alguien vaya a comprar?

10

Reflexión: ¿Qué datos y herramienta usaría para medir cada conversión?

Explicación

La macro es la acción valiosa final: un pedido ya realizado.

La descarga es el primer paso previo a cualquier interacción.

Buscar un producto dentro de la app es un paso previo a comprar.

Agregar al carrito es un paso previo tangible hacia la compra.

Macro = la compra final realizada en la tienda.

Visitar es el primer paso para iniciar la compra.

Buscar productos es un paso clave previo al carrito.

Agregar al carrito avanza hacia la compra.

Agregar al carrito indica intención más concreta que solo visitar.

Se requieren eventos y timestamps; usa una herramienta de analítica para medir.

 
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