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Media Relations L11 Recap

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Media Relations L11 Recap

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Media Relations L11 Recap

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Irene
Irene
Malaysia

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Media Relations L11 Recap
 

Media Relations L11 RecapOnline version

Media Relations L11 Recap

by Irene
1

The PESO model categorises communication channels into which four categories?

2

How many stages does the Integrated Evalution Framework (IEF) have?

3

At which point in a campaign should Objectives be set, according to the IEF?

4

What is the formula for Advertising Value Equivalent (AVE)?

5

What does the AVE figure actually represent?

6

Which measurement practice do the Barcelona Principles state should NOT be used?

7

What flaw does Earned Media Value (EMV) share with AVE?

8

What does CPM stand for?

9

A broadcast spot costs RM9,000 and reaches 3,000,000 viewers. Using CPM = (Cost ÷ Impressions) x 1,000, what is the CPM?

10

CPM is built primarily for measuring which type of media?

 
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