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1
✅ The correct answer is B.
The partnership sounds financially attractive because the newspaper has been facing financial challenges. However, the company wants to review the articles before publication, which creates a serious concern about editorial independence and reader trust.
🔴 A is incorrect because the company wants to sponsor the articles, not cancel them.
🔴 C is not supported by the text; Sophie is concerned about the project, not about changing careers.
🟢 B) The newspaper needs funding, but it must protect its editorial independence.
2
✅ The correct answer is A.
Representatives are people who speak or act on behalf of a company, organisation or group. In the story, Sophie attends a meeting with representatives from the technology company.
🔴 Conclusions are final opinions or decisions after thinking about something.
🔴 Expectations are beliefs about what should happen.
🟢 A) representatives
3
✅ The correct answer is A.
The issue is not simply that the company wants to check the articles. The deeper problem is control. If a sponsor can review content before publication, it may influence what the newspaper says, which could damage independence and credibility.
🔴 B is not mentioned in the text.
🔴 C is the opposite of the concern; the company would more likely want to protect its own image, not make the articles negative.
🟢 A) It could allow the sponsor to influence the newspaper’s editorial decisions.
4
✅ The correct answer is C.
Attractive here means appealing or worth considering. The proposal offers visibility for the company and funding for the newspaper, so it has clear benefits. However, “attractive” does not mean “perfect” or “risk-free.”
🔴 A is too negative because Sophie does see potential benefits.
🔴 B is incorrect because the proposal is understandable; the problem is whether it is acceptable.
🟢 C) The proposal seemed appealing because it offered real benefits.
5
✅ The correct answer is B.
Credibility means the quality of being believable and trusted. For a newspaper, credibility is essential because readers must believe that the articles are independent and reliable.
🔴 Visibility means public attention or being seen by more people.
🔴 Funding means money provided for a project.
🟢 B) credibility
6
✅ The correct answer is C.
The financial benefits matter because the newspaper needs funding. However, reputation matters because losing readers’ trust could harm the newspaper in the long term. The debate is really about balancing immediate support with long-term credibility.
🔴 A is not the issue; the topic of technology itself is not rejected.
🔴 B is not mentioned as part of the debate.
🟢 C) They are weighing short-term practical benefits against long-term public trust.
7
✅ The correct answer is A.
The compromise allows the company to review articles only for factual accuracy. However, the newspaper keeps complete editorial independence, which means the company has no authority to change opinions or conclusions.
🔴 B is incorrect because the company does not get the right to rewrite the articles.
🔴 C is incorrect because the project goes ahead successfully.
🟢 A) The company can check factual accuracy, but it cannot control opinions or conclusions.
8
✅ The correct answer is C.
Sophie means that the success of the negotiation came from mutual understanding. The newspaper understood the company’s need for accuracy and visibility, while the company understood the newspaper’s need for independence and credibility.
🔴 A is too one-sided; negotiation is not about one side getting everything.
🔴 B is incorrect because the newspaper protects its editorial independence.
🟢 C) The agreement worked because both sides recognised each other’s concerns.
9
✅ The correct answer is A.
Compromise means reaching an agreement where both sides accept some changes instead of demanding everything they originally wanted. In the story, both sides suggest compromises before reaching an agreement.
🔴 Launch means to officially start a project or product.
🔴 Sponsor means to provide money or support for something.
🟢 A) compromise
10
✅ The correct answer is B.
The story shows that money alone is not enough to make the project successful. The partnership works because both sides communicate, listen, negotiate and protect what matters most. The final lesson is that a strong agreement is not about one side winning; it is about finding a solution that works for everyone.
🔴 A is too narrow because funding helps, but it is not the key to success.
🔴 C is incorrect because disagreement is not avoided; it is discussed professionally and leads to a better agreement.
🟢 B) A good agreement protects the interests of both sides through communication and trust.
Test your knowledge about the 5 seeing habits discussed in the text 'UPS 5 seeing habits'.
Tissues - Practice Quiz