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PRETEST HOTS: Pengelolaan Bisnis Ritel (Case Study)

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PRETEST HOTS: Pengelolaan Bisnis Ritel (Case Study)

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Uji analisis bisnis ritel

Created by

bismillah sukses
bismillah sukses
Indonesia

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PRETEST HOTS: Pengelolaan Bisnis Ritel (Case Study)
 

PRETEST HOTS: Pengelolaan Bisnis Ritel (Case Study)Online version

Uji analisis bisnis ritel

by bismillah sukses
1

KASUS: "TOKO BAJU KALAH SAING" Butik "Zara Pekalongan" sepi. Di seberang ada "Brand X" yang rame. Setelah diamati: Brand X tiap minggu ganti display depan, ada spot foto, SPG hafal nama pelanggan. Dari 4 fungsi pengelolaan ritel, yang PALING dominan jadi penyebab adalah...

2

KASUS: "SHOPEE TIDAK LAKU" Seller jual 300 SKU aksesoris HP. Iklan jalan, trafik ada, tapi konversi 0.5%. Konsultan menyarankan "kurangi SKU jadi 50 dan fokus ke 1 niche: casing iPhone aesthetic". Saran ini berdasarkan prinsip...

3

KASUS: "MINIMARKET BARU" Alfamart baru buka. Manajer menaruh beras, minyak, gula di rak paling belakang. Tujuannya adalah menerapkan...

4

KASUS: "LIVE TIKTOK GAGAL" Host jualan 15 produk sekaligus dalam 1 meja. Komentar: "kak fokus 1 dulu". Dari sisi VM Ritel, kesalahan utamanya melanggar prinsip...

5

KASUS: "FRANCHISE BERANTAKAN" 10 cabang "Seblak Prasmanan" rasanya beda-beda. Komplain masuk. Kegagalan utama di aspek pengelolaan...

6

KASUS: "CART ABANDONMENT 80%" Data web: 100 orang masuk keranjang, 20 yang bayar. 80 kabur di halaman ongkir. Solusi ritel digital paling tepat...

7

KASUS: "IPhone VS DUMP BIN" Kenapa HP 20jt tidak pernah dijual di keranjang obral?

8

KASUS: "PANDEMI" Ritel A tutup. Ritel B langsung pivot jualan via WA & Gojek. 6 bulan kemudian B buka cabang baru. Kompetensi manajer B yang paling diuji adalah...

9

KASUS: "OMNI VS MULTI" Brand punya toko, web, dan IG. Tapi data member tidak nyambung. Poin tidak bisa dipakai silang. Ini disebut...

10

KASUS: "GRAMEDIA" Gramedia jual buku, ATK, gadget, kado. Tapi yang paling dalam stoknya adalah "buku". Ini contoh...

11

"Shrinkage" tinggi di kosmetik. Audit menunjukkan CCTV tidak kena area tester. Keputusan manajer...

12

Tujuan "spotlight" di manekin baju 2jt adalah...

13

Ritel modern "Phygital" contohnya...

14

Penyebab utama ritel bangkrut 5 tahun bukan karena...

15

"Planogram" penting agar...

 
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