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Mercadeo INA: Quiz interactivo

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Mercadeo INA: Quiz interactivo

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Desafío rápido de Mercadeo

Created by

Carol Cordero
Carol Cordero
Costa Rica

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Mercadeo INA: Quiz interactivo
 

Mercadeo INA: Quiz interactivoOnline version

Desafío rápido de Mercadeo

by Carol Cordero
1

1. ¿Qué es mercadeo según el texto?

2

2. ¿Cuáles son las 4P de la mezcla de mercadotecnia?

3

3. ¿Qué es el mercado meta?

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4. ¿Qué implica la diferenciación de productos?

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5. ¿Cuáles son las fases del ciclo de vida de un producto?

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6. ¿Qué comprende la identidad de la marca?

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7. ¿Qué es investigación de mercados?

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8. ¿Qué describe un sistema de distribución vertical?

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9. ¿Qué implica Lovemark?

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10. ¿Cuáles son bases comunes para la segmentación de mercados?

Explicación

El mercadeo busca intercambiar para satisfacer necesidades y deseos del cliente.

Las 4P: producto, precio, plaza (distribución) y promoción.

El mercado meta es el grupo al que se dirigen las estrategias de mercadeo.

La diferenciación puede ser por atributos tangibles o por atributos psicológicos de la marca.

Las fases clásicas: introducción, crecimiento, madurez y declive.

La identidad de marca incluye nombre, logotipo, isotipo, cromatismo y diseño gráfico.

La investigación de mercados sustenta decisiones con información relevante.

El sistema vertical implica cooperación entre los eslabones del canal.

Lovemark es aquella que provoca fuertes lazos emocionales con los consumidores.

Las bases de segmentación típicas incluyen geográfica, demográfica, psicográfica, volúmenes y factores de mercadeo.

 
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