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Marketing con Kotler: Conceptos Clave

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Marketing con Kotler: Conceptos Clave

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Quiz sobre Marketing y Kotler

Created by

Santiago Chaluisa
Santiago Chaluisa
Colombia

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Marketing con Kotler: Conceptos Clave
 

Marketing con Kotler: Conceptos ClaveOnline version

Quiz sobre Marketing y Kotler

by Santiago Chaluisa
1

¿Qué define Kotler como la ciencia de lograr intercambios que satisfagan necesidades?

2

¿Qué es un 'mercado' según Kotler?

3

Diferencia entre 'necesidades' y 'deseos' en marketing?

4

¿Qué se entiende por demanda en marketing?

5

¿Qué es el cliente frente al consumidor?

6

¿Qué es valor en marketing?

7

¿Qué es la satisfacción según Kotler?

8

¿Qué son las 4P del marketing?

9

¿Qué implica la segmentación de mercado?

10

¿Qué es el objetivo del marketing según Kotler?

Explicación

Según Kotler, el marketing trata de intercambiar valores para satisfacer necesidades.

Mercado es el grupo de compradores y consumidores interesados y con poder de compra.

Necesidades son carencias; deseos son la forma particular de satisfacerlas.

La demanda es la cantidad que los clientes están dispuestos a comprar a un precio razonable.

Cliente compra; consumidor es quien utiliza o consume el producto.

El valor es la percepción de utilidad en relación con el costo para el cliente.

La satisfacción evalúa si el rendimiento cumple o supera las expectativas del cliente.

Las 4P son Producto, Precio, Plaza (distribución) y Promoción.

Segmentación crea grupos con características y necesidades parecidas.

El objetivo es crear valor para satisfacer necesidades y construir relaciones.

 
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