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DOFA, Segmentación y Marketing Mix

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DOFA, Segmentación y Marketing Mix

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Quiz: DOFA, segmentación y 4P

Created by

MARTHA PATRICIA SOLANO
MARTHA PATRICIA SOLANO
Colombia

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DOFA, Segmentación y Marketing Mix
 

DOFA, Segmentación y Marketing MixOnline version

Quiz: DOFA, segmentación y 4P

by MARTHA PATRICIA SOLANO
1

¿Qué componente de DOFA indica condiciones internas que la empresa puede explotar?

2

¿Qué parte de DOFA describe deficiencias internas?

3

¿Qué término describe factores externos que pueden favorecer la empresa?

4

¿Qué describe amenazas?

5

¿Cuál es el objetivo de la segmentación de mercado?

6

¿Cuál no es criterio de segmentación geográfica?

7

¿Qué P del marketing mix se refiere a la distribución y acceso del producto?

8

¿Qué P del marketing mix se relaciona con las características y beneficios del producto?

9

¿Qué es el target en segmentación?

10

¿Cómo se usa DOFA en marketing?

Explicación

Las Fortalezas son capacidades internas positivas que se pueden aprovechar.

Las Debilidades son limitaciones internas que deben gestionarse.

Las Oportunidades provienen del entorno externo favorable.

Amenazas son circunstancias externas desfavorables.

Segmentar busca grupos con características similares para dirigir esfuerzos.

Ingreso es sociodemográfico, no geográfico.

Plaza abarca canales, logística y disponibilidad.

Producto define el artículo y su valor para el cliente.

Target=segmento objetivo al que va dirigido la estrategia.

DOFA guía acciones al alinear Fortalezas con Oportunidades y mitigar Debilidades/Amenazas.

 
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