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Domantay Consulting Trivia

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Domantay Consulting Trivia

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About this activity

Think you know what makes content click, trends take off, and brands stand out?

Put your social media and digital marketing knowledge to the test in this fun, fast-paced trivia challenge!

Winner’s Prize: Tote Bag
Consolation Prize: Stickers

Created by

Mark Malixi
Mark Malixi
Philippines

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Domantay Consulting Trivia
 

Domantay Consulting TriviaOnline version

Think you know what makes content click, trends take off, and brands stand out? Put your social media and digital marketing knowledge to the test in this fun, fast-paced trivia challenge! Winner’s Prize: Tote Bag Consolation Prize: Stickers

by Mark Malixi
1

Which KPI best measures the efficiency of social media ads (cost per result)?

2

Which platform is most suited for short-form video content in 202x?

3

What is the primary purpose of a content calendar in social marketing?

4

Which metric indicates audience engagement with posts (likes, comments, shares)?

5

What is A/B testing in social media campaigns?

6

Which tactic helps improve organic reach on social platforms?

7

What does 'CTR' stand for in social media marketing?

8

Which type of content usually performs well for brand storytelling on social media?

9

What is the purpose of social listening in digital marketing?

10

Which metric best indicates campaign effectiveness in driving sales?

Feedback

Cost per result ties ad cost to a desired action; ROAS measures revenue return, CTR shows clicks, impressions count views.

TikTok is optimized for short-form video discovery; LinkedIn is B2B, Pinterest is visuals, Reddit is discussions.

A content calendar organizes posting rhythm; it isn’t about ad spend or automation or memes by itself.

Engagement rate reflects interactions relative to audience or reach; reach/impressions are visibility, conversions are actions.

A/B testing compares two variants to determine what works better; other options are ineffective practices.

Consistency and value boost algorithms and trust; buying followers and clickbait harm long-term growth.

CTR measures the percentage of people who click after seeing an asset; not costs or timing.

Video case studies humanize the brand; whitepapers are less social, memes can be risky, auto-content is low quality.

Social listening tracks mentions and sentiment to guide strategy, not increasing spends or random posting.

Conversions track completed desired actions or sales; reach/impressions show visibility, engagement shows interaction.

 
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