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Quiz de Marketing Digital

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Quiz de Marketing Digital

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Preguntas y respuestas clave

Created by

Michell Rivas
Michell Rivas
Colombia

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Quiz de Marketing Digital
 

Quiz de Marketing DigitalOnline version

Preguntas y respuestas clave

by Michell Rivas
1

1. ¿Cuáles son las 5 secciones básicas de un plan de marketing según la guía?

2

2. ¿Cuál de los siguientes apartados NO forma parte de la ficha técnica mednima del Buyer Persona?

3

3. ¿Qué pregunta clave sobre la competencia se busca responder mediante la técnica del "cliente misterioso"?

4

4. En la metodología SMART para definir objetivos, qué significa la sigla "R"?

5

5. A qué categoría de las "4 P del marketing" pertenecen las decisiones sobre empaque (packaging) y lanzamientos?

6

6. Cuál es la diferencia fundamental entre una Debilidad y una Amenaza en el análisis DAFO?

7

7. Cuál de los siguientes puntos NO se menciona como gueda para evaluar el plan en las reuniones periódicas de revisión?

8

8. Qué término se utiliza en el Paso 1 del plan online para referirse al factor diferenciador fanico de un producto?

9

9. Por qué el plan online enfatiza tanto la estrategia de fidelización en el Paso 6?

10

10. Qué son los KPI dentro del contexto del plan de marketing digital?

 
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