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Quiz de Agenda Setting

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Quiz de Agenda Setting

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About this activity

Influencias de los medios

Created by

Alexander Mora
Alexander Mora
Colombia

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Quiz de Agenda Setting
 

Quiz de Agenda SettingOnline version

Influencias de los medios

by Alexander Mora
1

¿Qué propone la teoría del agenda setting?

2

¿Qué significa 'saliencia' en agenda setting?

3

¿Qué es un 'gatekeeper' en este marco?

4

Diferencia entre agenda de medios y agenda pública:

5

¿Qué es la 'segunda generación' de agenda setting?

6

¿Qué describe un 'gatekeeper' en la prensa?

7

¿Qué evidencia respalda el agenda setting?

8

¿Qué efecto tiene la repetición de temas en los medios?

9

¿Cómo puede reducirse el agenda setting?

10

Ejemplo clásico de agenda setting:**

Explicación

Las teorías de agenda setting señalan la influencia de los medios en la saliencia pública; no niegan la participación del público ni de otros factores.

La saliencia se refiere a qué tan importante percibe la gente un tema.

Gatekeepers son editores, periodistas y otros que filtran y seleccionan noticias.

La agenda de medios destaca temas; la agenda pública es la importancia que asigna la gente.

La segunda generación se enfoca en how se enmarcan y presentan los temas.

Los gatekeepers filtran y seleccionan la información que llega al público.

La consistencia entre lo cubierto por los medios y lo que la gente considera importante apoya la teoría.

La repetición eleva la percepción de importancia del tema.

Diversificar fuentes y presentar contraargumentos mitiga el sesgo de agenda.

McCombs y Shaw demostraron que la cobertura mediática influye en la agenda pública.

 
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