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Mercadotecnia: Marca, Slogan y 4P

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Mercadotecnia: Marca, Slogan y 4P

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Quiz sobre marketing mix y branding

Created by

Tere Murrieta
Tere Murrieta
Mexico

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Mercadotecnia: Marca, Slogan y 4P
 

Mercadotecnia: Marca, Slogan y 4POnline version

Quiz sobre marketing mix y branding

by Tere Murrieta
1

¿Qué es la mercadotecnia?

2

¿Qué define a una marca?

3

¿Qué es un slogan?

4

La publicidad se entiende como

5

¿Qué componen las 4P del marketing?

6

¿Qué es el marketing mix?

7

Diferencia entre branding y marketing:

8

¿Qué mide el ROI en marketing?

9

La segmentación de mercado es:

10

¿Qué describe la Comunicación Integrada de Marketing (CIM)?

Explicación

La mercadotecnia centra la satisfacción del cliente y las necesidades del mercado.

La marca es la imagen y meanings que el público guarda sobre la empresa o producto.

Un slogan resume la promesa o beneficio clave en pocas palabras.

La publicidad utiliza medios pagados para persuadir al público objetivo.

Las 4P son Producto, Precio, Plaza (distribución) y Promoción.

El marketing mix agrupa las herramientas para diseñar la propuesta de valor.

Branding es la gestión de la identidad de la marca; marketing es el conjunto de acciones para adquirir y retener clientes.

ROI compara ganancias obtenidas con la inversión realizada.

La segmentación permite dirigir estrategias a públicos específicos.

La CIM sincroniza mensajes para una experiencia de marca coherente.

 
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