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Examen 1-10 Marketing Estrategico

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Examen 1-10 Marketing Estrategico

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Marketing Estrategico

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Angel Tous
Angel Tous
Spain

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Examen 1-10 Marketing Estrategico
 

Examen 1-10 Marketing EstrategicoOnline version

Marketing Estrategico

by Angel Tous
1

El hito máximo que una empresa quiere conseguir en el futuro es…

2

El análisis DAFO es...

3

La notoriedad de marca…

4

Una estrategia de diferenciación…

5

Una empresa ofrece electrodomésticos con una garantía de 7 años y la mayoría de las empresas del sector ofrecen un máximo de 3 años de garantía. Qué tipo de estrategia está aplicando…

6

Un supermercado que comercializa diferentes productos con el nombre de la marca que también se identifica el supermercado, nos encontramos delante,

7

La coherencia…

8

La profundidad...

9

La amplitud…

10

La longitud...

Escoge una o varias respuestas

11

¿Qué variable del marketing es la única que genera ingresos directos para la empresa?

12

En marketing, los métodos principales para fijar precios se basan en:

13

En las primeras fases del ciclo de vida del producto suele ser recomendable:

14

La función principal de la distribución en marketing es:

15

Un canal de distribución se define como:

16

¿Cuál de las siguientes es una función de los intermediarios?

17

La promoción en marketing tiene como objetivo principal:

18

¿Cuál de los siguientes es un instrumento de promoción?

19

En la venta personal, la comunicación es:

20

El modelo AIDA describe:

 
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