Panamá Tropical: un producto panameño para el mercado internacional
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Esta actividad presenta una propuesta de producto panameño diseñado para ingresar al mercado internacional. El estudiante conocerá las características del snack Panamá Tropical, el país seleccionado para su comercialización, el público objetivo y las estrategias necesarias para adaptar el producto a un mercado extranjero.
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Yoslenis Canto
Panama
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