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Costumer Relationship Management Activity

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Costumer Relationship Management Activity

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Individual Activity

Created by

Rochelle JD Culculo
Rochelle JD Culculo
Philippines

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Costumer Relationship Management Activity
 

Costumer Relationship Management ActivityOnline version

Individual Activity

by Rochelle JD Culculo
1

Which statement best defines Customer Relationship Management (CRM)?

2

Which CRM feature allows every staff member to see the same customer history regardless of department?

3

Aling Marites wants to know which promotions bring guests back most often. Which CRM feature would help her most directly?

4

Which of the following is considered a best practice when implementing CRM?

5

A resort uses CRM to detect that guests who book spa treatments tend to extend their stay. Which type of CRM is being used?

6

Which type of CRM focuses on breaking down silos so departments share the same customer information?

7

A business designs a multi-year loyalty program as part of its long-term customer engagement plan. This best illustrates which type of CRM?

8

Which of the following is an example of operational CRM in action?

9

Which of the following is NOT listed among the benefits of CRM discussed in this module?

10

Which CRM tool is described as offering a generous free tier, making it popular among small and growing businesses?

11

Which CRM tool is best known for its enterprise-grade, AI-powered analytics feature called Einstein?

12

A small resort with a limited budget is choosing an affordable, scalable CRM tool. Based on this module, which is the most fitting choice?

13

Why is data quality considered important in CRM implementation?

14

Which practice best reflects a customer-centric culture within a business implementing CRM?

 
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