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Ad Insight Quiz

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Ad Insight Quiz

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Played 29 %Accuracy 83 Average time 00:49
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About this activity

Test your grasp of ads and AIDA

Created by

Palesa Mokoena
Palesa Mokoena
South Africa

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Ad Insight Quiz
 

Ad Insight QuizOnline version

Test your grasp of ads and AIDA

by Palesa Mokoena
1

What is the primary purpose of an advertisement ?

Written answer

2

What does AIDA stand for ?

3

Which is listed as one of the five persuasive techniques?

4

Which technique is NOT among the five we learned about?

5

Who is the target in an advertisement?

6

What model helps explain how ads guide consumer action ?

Feedback

Advertisements aim to persuade buyers, as taught in the plan.

AIDA is explained as Attract/Attention, Interest, Desire, and Action.

Emotional appeal is among the techniques highlighted.

The five include emotional appeal, Bandwagon, Testimonials, Repetition, Visuals.

Identifying the target audience is a focus in the engagement phase.

The AIDA model is used to explain ad effectiveness.

 
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