Identify the technique used
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1. “Vote for me—I bring hope, unity, progress, and peace to everyone!”
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2. A doctor in a white coat holding a medicine bottle: “Trusted by experts for safety and health!”
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3. “Don’t buy their shoes; they are ugly, low-quality, and easily torn.”
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4. “Pure, natural, fresh, perfect, and healthy—choose our bread!”
Choose one or more answers
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A poster shows a waving flag and says 'support our veterans' with no policy details. Which technique is this?
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A speech proclaims 'the only path to freedom is ours' without concrete policy steps. Which technique is this?
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An ad uses an image of a veteran and implies policies will help veterans. Which technique is this?
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A campaign calls the opponent 'un-American' to shun their ideas. Which technique is this?
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An ad shows a glossy chart and says 'progress for all' without details. Which technique is this?
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Support for tax cuts is tied to 'loving our country' in a way that avoids policy discussion. Which technique is this?
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A poster shows a child and asks to 'protect our future' with no plan. Which technique is this?
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Identify whether each item uses Name Calling, Glittering Generalities, or Transfer.
1. “Vote for me—I bring hope, unity, progress, and peace to everyone!”
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2.
doctor in a white coat holding a medicine bottle: “Trusted by experts for safety and health!”
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3. "Don’t buy their shoes; they are ugly, low-quality, and easily torn."
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4. "Pure, natural, fresh, perfect, and healthy—choose our bread!"
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5. "That brand of milk is cheap, fake, and unhealthy—do not drink it!"
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6.
well-known singer endorsing a cellphone: “This is the perfect phone for everyone!”
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7. "Our opponent is a liar, cheater, and coward who cannot be trusted."
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8. "This soap is rough, smelly, and damages your skin—avoid it!"
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9. Using the Philippine flag in a campaign poster: “True service for our beloved country!”
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10. "Experience the finest, greatest, most excellent service in the city!"
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11. "Their service is slow, rude, and useless—total waste of money!"
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12. "This is the best, most wonderful, and amazing drink for the whole family!"
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13.
picture of a teacher or hero in a school ad: “Quality education that builds great citizens!”
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14. "That candidate is lazy, foolish, and inexperienced to lead our town."
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15. "Our product gives you beauty, happiness, success, and confidence!"
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16. "Their food is dirty, rotten, and tasteless compared to ours."
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17.
popular basketball player wearing Brand X shoes: “Champions choose this brand!”
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18. "We serve delicious, heavenly, premium, and world-class meals!"
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19.
famous actress holding a bottle of shampoo: “I use this every day for my beautiful hair!”
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20. "Join us for a bright, promising, glorious, and successful future!"
Feedback
Glittering Generalities uses positive but vague terms to evoke approval.
Name Calling attacks the opponent’s character rather than addressing policies.
Transfer links emotions or symbols to an idea or person.
Glittering Generalities uses grand, vague phrases to inspire without specifics.
Transfer leverages respected symbols or images to influence opinion.
Name Calling targets the opponent’s character instead of issues.
Glittering Generalities relies on broad, positive terms without specifics.
Transfer uses patriotic framing to associate policies with national virtue.
Glittering Generalities appeal to emotion with vague, positive language.
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Test your knowledge about the 5 seeing habits discussed in the text 'UPS 5 seeing habits'.