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Métricas y KPIs

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Métricas y KPIs

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About this activity

Aprende métricas y KPIs con ejemplos reales

Created by

Jeremy Palomo Salcedo
Jeremy Palomo Salcedo
Peru

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Métricas y KPIs
 

Métricas y KPIsOnline version

Aprende métricas y KPIs con ejemplos reales

by Jeremy Palomo Salcedo
1

¿Qué es una métrica en un proyecto o negocio?

2

¿Qué es un KPI?

3

Diferencia entre métrica y KPI

4

Ejemplo correcto de KPI

5

Ejemplo correcto de métrica (no KPI)

6

¿Qué mide la tasa de conversión?

7

Ejemplo de KPI en un proyecto escolar

8

Relación entre objetivos y KPIs

9

Qué mide el alcance en redes sociales

10

Caso práctico: una app de estudio midiendo rendimiento

Explicación

Las métricas miden datos numéricos de un proceso.

Los KPI están alineados con objetivos y muestran progreso.

Todas las KPIs son métricas, pero no todas las métricas son KPIs.

La tasa de conversión está relacionada con un objetivo de ventas.

El alcance mide exposición, no directamente un objetivo de negocio.

Es una métrica que conecta visitas con una acción (compra, registro).

Cumplir plazos es un objetivo claro medible.

Sin KPI, es difícil saber si avanzas hacia un objetivo.

Alcance indica cuántas personas vieron la publicación.

La retención indica fidelidad y uso continuo.

 
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