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Quiz de Comercio Electrónico: Nivel Superior

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Quiz de Comercio Electrónico: Nivel Superior

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Repaso clave para evaluación parcial

Created by

Cristian Javier Saltos Ponce
Cristian Javier Saltos Ponce
Ecuador

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Quiz de Comercio Electrónico: Nivel Superior
 

Quiz de Comercio Electrónico: Nivel SuperiorOnline version

Repaso clave para evaluación parcial

by Cristian Javier Saltos Ponce
1

¿Qué describe mejor al comercio electrónico en una empresa?

2

¿Qué hito classic del e-commerce se refiere a la venta online global?

3

En tiendas en línea, ¿qué modelo describe B2C?

4

¿Qué significa suscripción como modelo de negocio en e-commerce?

5

¿Cuál es función principal de CMS para e-commerce?

6

Entre SEO y SEM, ¿qué diferencia principal hay?

7

¿Qué proceso describe la e-logística eficiente?

8

¿Qué función cumplen las pasarelas de pago?

9

¿Qué aporta el marketing de contenido en e-commerce?

10

Situación: una tienda online de moda usa redes para storytelling y video. ¿Qué área describe?

Explicación

El comercio electrónico se centra en vender y comprar online. Las demás opciones son funciones distintas de la empresa.

La globalización de ventas refleja abrir mercados online a escala mundial.

B2C: empresas vendiendo directamente a clientes finales.

Los modelos de suscripción generan ingresos periódicos a partir de acceso o entregas continuas.

CMS facilita la creación y gestión de contenidos y catálogos en tiendas online.

SEO mejora posiciones sin pago directo; SEM usa publicidad de pago.

La logística online abarca gestión de envíos, seguimiento y devoluciones.

Las pasarelas conectan el sitio con métodos de pago para completar compras.

El marketing de contenido educa/engancha, apoyando ventas y fidelización.

Utilizar storytelling y video pertenece al marketing y desarrollo de contenido en ecommerce.

 
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