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Personas, Segmentación y Decisión de Compra

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Personas, Segmentación y Decisión de Compra

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Quiz de marketing básico

Created by

Cinthia Nelida Mamani Copa
Cinthia Nelida Mamani Copa
Bolivia

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Personas, Segmentación y Decisión de Compra
 

Personas, Segmentación y Decisión de CompraOnline version

Quiz de marketing básico

by Cinthia Nelida Mamani Copa
1

¿Qué es una persona según Kotler?

2

En segmentación, ¿qué describe a un grupo con necesidades y hábitos similares?

3

El perfil del consumidor se determina mediante:

4

Etapas del proceso de decisión de compra:

5

¿Qué dato NO es típico para perfilar al cliente?

6

¿Cuál es un objetivo clave de definir personas?

7

Métodos para determinar el perfil del cliente incluyen:

8

La segmentación debe basarse en:

9

En el proceso de decisión de compra, ¿cuándo se comparan alternativas?

Explicación

Las personas modelan comportamientos y necesidades del público objetivo.

El segmento agrupa a individuos con similitudes relevantes para la oferta.

Se combinan características, actitudes y conductas del consumidor.

Desglosa desde la necesidad hasta la satisfacción postventa.

Datos relevantes incluyen demografía y conducta; gustos de color no suelen definir el perfil.

Permite orientar producto, mensajes y canales de venta.

Fuentes de datos directos y comportamentales señalan perfiles.

Combina características y comportamientos relevantes.

Momento clave para elegir entre opciones disponibles.

 
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