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Mercado Digital: Desafíos y Oportunidades

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Mercado Digital: Desafíos y Oportunidades

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Que tanto sabes del mercado digital

Created by

alba lucia romero malagon
alba lucia romero malagon
Colombia

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Mercado Digital: Desafíos y Oportunidades
 

Mercado Digital: Desafíos y OportunidadesOnline version

Que tanto sabes del mercado digital

by alba lucia romero malagon
1

1. ¿Qué es un mercado digital o virtual?

2

¿Qué caracteriza al mercado digital frente al tradicional?

3

¿Qué es el comercio electrónico B2B?

4

¿Qué función cumple la plataforma de marketplace?

5

¿Qué implica UX en el mercado digital?

6

¿Qué son las API en un ecosistema digital?

7

¿Qué se entiende por omnicanalidad?

8

¿Qué es el drop shipping en el mercado digital?

9

¿Qué implica la analítica de datos en ventas online?

10

¿Qué define una estrategia de precios dinámicos?

11

¿Qué se busca con la trust y seguridad en el mercado digital?

Explicación

El mercado digital facilita ventas y compras en línea a escala global, no se limita a lo local ni siempre reduce costos.

B2B es cuando empresas venden a otras empresas vía plataformas digitales, no entre consumidores.

Un marketplace facilita la interacción entre vendedores y compradores, sin ser fabricante.

UX se refiere a cómo de fácil y agradable es comprar o usar la plataforma.

Las API permiten que apps y servicios se comuniquen entre sí dentro del ecosistema.

Omnicanalidad busca coherencia entre tienda online, móvil y física.

Drop shipping externaliza el inventario; la tienda no mantiene stock.

La analítica usa datos para optimizar precios, promociones y UX.

Los precios dinámicos adaptan el costo en tiempo real según demanda.

La confianza se apoya en seguridad de datos, políticas claras y certificaciones.

 
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