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Glosario turístico

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Glosario turístico

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Played 3 %Accuracy 40 Average time 06:10
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About this activity

Guía de términos por letra

Created by

isabel cristina jimenez rondon
isabel cristina jimenez rondon
Colombia

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Glosario turístico
 

Glosario turísticoOnline version

Guía de términos por letra

by isabel cristina jimenez rondon
A
C
D
E
I
M
N
P
S
V

Empieza por A

Intermediario que comercializa y promueve productos y servicios turísticos a los viajeros.

Empieza por C

Persona que adquiere y utiliza servicios turísticos.

Empieza por D

Canal de Distribución: Medio utilizado para hacer llegar un producto o servicio turístico al consumidor final.

Empieza por E

Factores internos y externos que influyen en las decisiones y actividades de marketing de una organización.

Empieza por I

Característica de los servicios que impiden que sean vistos, tocados o probados antes de ser consumidos.

Empieza por M

Grupo específico de clientes al cual una organización dirige sus esfuerzos de marketing.

Empieza por N

Término no definido en el glosario.

Empieza por P

Proceso mediante el cual una organización define objetivos, estrategias y acciones para alcanzar resultados a largo plazo.

Empieza por S

Nivel de conformidad o agrado que experimenta un cliente tras comparar sus expectativas con el servicio recibido.

Empieza por V

Diferenciación que permite a una empresa destacarse frente a sus competidores y atraer más clientes.

 
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