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MARKETING DIGITAL

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MARKETING DIGITAL

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About this activity

Reto de preguntas sobre marketing digital

Created by

MANUEL ALEJANDRO BENACHI OSORIO
MANUEL ALEJANDRO BENACHI OSORIO
Colombia

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MARKETING DIGITAL
 

MARKETING DIGITALOnline version

Reto de preguntas sobre marketing digital

by MANUEL ALEJANDRO BENACHI OSORIO
1

En marketing digital, subir fotos diarias sin objetivo es:

2

Para medir la efectividad, ¿qué cifra indica cuántos visitantes se convierten en clientes?

3

El recorrido del cliente que va desde Awareness a Retención se llama:

4

Un ecosistema con sitio, app, SEO, redes y atención digital se llama:

5

Comunicar con narrativa de superación y lema de marca ilustra la diferencia entre:

6

Si el 80% de usuarios abandona por un pago lento, el objetivo es:

7

Cuando la gente investiga antes de comprar, las marcas deben:

8

Una página web cuyo único objetivo es completar compra se llama:

9

Mover el botón de compra para hacerlo más visible es:

10

Evaluar sitio, app, búsquedas y opiniones implica un diagnóstico de:

Explicación

Ejemplo de ruido digital por falta de mapa de ruta.

La tasa de conversión evalúa conversiones respecto a visitas.

Es el camino completo del cliente, no un único paso.

Conjunto interactivo donde convergen marcas y consumidores.

Resalta la fase de advocacy dentro del Customer Journey.

Mejorar conversiones en cada paso del embudo.

Acompañar al cliente en cada etapa del proceso de compra.

Página focalizada para convertir visitantes en compradores.

Acción táctica de alto rendimiento y bajo costo.

Análisis integral de presencia online y experiencia del usuario.

 
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