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Jerarquia de efectos

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Jerarquia de efectos

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Juego para clases

Created by

Yenairo xD
Yenairo xD
Mexico

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Jerarquia de efectos
 

Jerarquia de efectosOnline version

Juego para clases

by Yenairo xD
1

¿En qué año y por quiénes fue desarrollado el modelo de la Jerarquía de Efectos?

2

¿Cuáles son las tres grandes macroetapas que conforman el modelo de Lavidge y Steiner?

3

¿Cuál es una de las ventajas principales de aplicar la Jerarquía de Efectos en la planeación publicitaria?

4

¿Cuál es la principal limitación señalada sobre este modelo en la actualidad?

5

¿Qué fases integran la etapa Cognitiva ("Conocer") del consumidor?

6

La "PREFERENCIA" es parte de las seis etapas del modelo de jerarquía de efectos:

7

Ayuda a detectar dónde se detiene el consumidor:

8

¿Qué indicador se utiliza principalmente para medir el impacto en la fase de Convicción?

 
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