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Innovación: Océano Azul y Rojo

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Innovación: Océano Azul y Rojo

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Test sobre innovación y mercados

Created by

Anabel Camacho
Anabel Camacho
Ecuador

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Innovación: Océano Azul y Rojo
 

Innovación: Océano Azul y RojoOnline version

Test sobre innovación y mercados

by Anabel Camacho
1

¿Qué describe principalmente la estrategia de Océano Azul?

2

¿Qué caracteriza a un Océano Rojo?

3

¿Cuál es el objetivo de la innovación de valor en Océano Azul?

4

Ejemplo típico de Océano Azul podría ser:

5

¿Qué no forma parte de las herramientas de la Estrategia del Océano Azul?

6

Qué mide la matriz eliminate-reduce-raise-create (eliminar-reducir-elevar-crear)?

7

La innovación de valor busca:

8

¿Qué revela la curva de demanda en Océano Azul?

9

¿Cuál es un error común al intentar crear un Océano Azul?

10

¿Qué rol juega la innovación en mercados de océano azul?

Explicación

La estrategia busca abrir mercados inexplorados y alejados de la competencia.

En Océano Rojo la competencia es alta y la demanda es limitada.

Se busca valor para el cliente a un costo razonable para la empresa.

Se crean necesidades no explotadas y nuevos segmentos.

La estrategia evita la competencia por precio agresiva.

Sirve para reconstruir la oferta de valor.

Busca simultáneamente valor para clientes y eficiencia operativa.

Se identifica demanda no satisfecha para crear nuevo mercado.

Copiar no genera valor único y puede fallar en la diferenciación.

La innovación abre nuevas oportunidades y demanda.

 
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