Marketing Translation Questionnaire.

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Think like a marketing translator: adapt, don't just translate.

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Maria

Colombia

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Marketing Translation Questionnaire.Online version Think like a marketing translator: adapt, don't just translate. by Maria 1 What is the main purpose of transcreation in marketing translation? a To translate every word literally b To preserve the emotional and persuasive effect of the original message c To maintain the same currency in every country d To translate only the keywords 2 "Localization" and "transcreation" are not the same thing, even though people often confuse them. What's the real difference between them? a There's no difference, they mean the same thing b Transcreation is a strategy and localization is a technique c Localization is a general campaign-level strategy; transcreation is a specific technique applied to the text itself d Localization is only used for websites; transcreation is only for slogans 3 Why should translators consider the target audience? a To adapt the message to the audience’s characteristics and needs b To avoid using any cultural references c To make the text longer d To translate the message word for word 4 According to Nord, should a good marketing translation feel more 'documentary' or more 'instrumental' to the target audience? Why does that matter for a brand? a Documentary — the audience should be aware they're reading a translated text b Neither applies to advertising c Both equally, depending on the country d Instrumental — the audience shouldn't realize it's a translation at all 5 Imagine a company translates its slogan word-for-word into Spanish without researching the target market or checking for unintended meanings. What's the real risk they're taking? a The phrase could carry an unintended or even offensive meaning in a specific market b Nothing, since Spanish is the same everywhere c It would just take longer to translate d The ad would automatically become funnier 6 In the class activity, three different groups came up with three different Spanish versions of "Taste the adventure," and none of them were "wrong." What does this tell us about marketing translation as a whole? a Any translation works, as long as the translator personally likes it. b Multiple versions is actually a problem — brands should aim for one single "correct" translation. c Spanish simply allows more creative freedom than English does. d What matters is achieving the same persuasive effect, not matching the exact words — so different wordings can succeed equally.

Marketing Translation Questionnaire.Online version

Think like a marketing translator: adapt, don't just translate.

by Maria

What is the main purpose of transcreation in marketing translation?

To translate every word literally

To preserve the emotional and persuasive effect of the original message

To maintain the same currency in every country

To translate only the keywords

"Localization" and "transcreation" are not the same thing, even though people often confuse them. What's the real difference between them?

There's no difference, they mean the same thing

Transcreation is a strategy and localization is a technique

Localization is a general campaign-level strategy; transcreation is a specific technique applied to the text itself

Localization is only used for websites; transcreation is only for slogans

Why should translators consider the target audience?

To adapt the message to the audience’s characteristics and needs

To avoid using any cultural references

To make the text longer

To translate the message word for word

According to Nord, should a good marketing translation feel more 'documentary' or more 'instrumental' to the target audience? Why does that matter for a brand?

Documentary — the audience should be aware they're reading a translated text

Neither applies to advertising

Both equally, depending on the country

Instrumental — the audience shouldn't realize it's a translation at all

Imagine a company translates its slogan word-for-word into Spanish without researching the target market or checking for unintended meanings. What's the real risk they're taking?

The phrase could carry an unintended or even offensive meaning in a specific market

Nothing, since Spanish is the same everywhere

It would just take longer to translate

The ad would automatically become funnier

In the class activity, three different groups came up with three different Spanish versions of "Taste the adventure," and none of them were "wrong." What does this tell us about marketing translation as a whole?

Any translation works, as long as the translator personally likes it.

Multiple versions is actually a problem — brands should aim for one single "correct" translation.

Spanish simply allows more creative freedom than English does.

What matters is achieving the same persuasive effect, not matching the exact words — so different wordings can succeed equally.

You can integrate the game into an LMS compatible with LTI 1.1 or LTI 1.3 such as Canvas, Moodle, or Blackboard. This way, the scores will be automatically saved into the platform’s gradebook.

Marketing Translation Questionnaire.

Quiz

About this activity

Created by

Download the paper version to play

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Marketing Translation Questionnaire.Online version

by Maria

What is the main purpose of transcreation in marketing translation?

"Localization" and "transcreation" are not the same thing, even though people often confuse them. What's the real difference between them?

Why should translators consider the target audience?

According to Nord, should a good marketing translation feel more 'documentary' or more 'instrumental' to the target audience? Why does that matter for a brand?

Imagine a company translates its slogan word-for-word into Spanish without researching the target market or checking for unintended meanings. What's the real risk they're taking?

In the class activity, three different groups came up with three different Spanish versions of "Taste the adventure," and none of them were "wrong." What does this tell us about marketing translation as a whole?

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