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Diagnóstico Unidad 1: Introducción a Mercadotecnia

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Diagnóstico Unidad 1: Introducción a Mercadotecnia

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Conceptos y tendencias clave

Created by

kiayra
kiayra
Dominican Republic

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Diagnóstico Unidad 1: Introducción a Mercadotecnia
 

Diagnóstico Unidad 1: Introducción a MercadotecniaOnline version

Conceptos y tendencias clave

by kiayra
1

¿Qué es la mercadotecnia según la definición actual?

2

¿Cómo evoluciona el concepto de mercadotecnia a lo largo del tiempo?

3

¿Cuáles son los conceptos esenciales en mercadotecnia mencionados?

4

¿Qué significa la mercadotecnia verde?

5

¿Qué enfoque describe la mercadotecnia social?

6

¿Qué busca la mercadotecnia relacional?

7

¿Qué significa mercadotecnia electrónica (e-commerce)?

8

¿Qué abarca la ética en mercadotecnia?

9

¿Cuál es la diferencia entre necesidad y deseo?

10

¿Qué implica el valor para el cliente?

Explicación

La mercadotecnia busca satisfacer necesidades y deseos a través del intercambio, no solo vender.

La evolución va de producción, a ventas, hacia un enfoque centrado en el cliente.

Estos conceptos cubren desde oferta hasta valor percibido y costo para el cliente.

La mercadotecnia verde busca reducir impactos y fomentar sostenibilidad.

La mercadotecnia social busca impactos positivos en la sociedad.

Se priorizan vínculos duraderos y fidelización.

Implica plataformas online para comprar y vender.

La ética guía la conducta hacia clientes y sociedad.

La necesidad es universal; el deseo es su forma de satisfacción.

El valor se obtiene cuando el beneficio percibido supera el costo.

 
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