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Conceptos

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(147)
Mercado: Evolución, Estrategia y Valor
Unidad 1 Esc. 2

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About Quiz
marketing
producción
mercado
3857 times made

Created by

POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL
POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL
Colombia

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ConceptosOnline version

Mercado: Evolución, Estrategia y Valor Unidad 1 Esc. 2

by POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL
1

Las personas de la demanda objetivo que la empresa ha logrado captar y atender.

2

Los clientes que compran un producto y lo utilizan para revenderlo.

3

Total de personas que tienen la capacidad de comprar el producto o servicio ofrecido por una empresa determinada.

4

Enfoque que adopta una empresa consistente en buscar tener cada vez más satisfechos a sus clientes.

5

Enfoque que adopta una empresa que sólo consiste en ofrecer un producto de buena calidad; es decir, un producto que cumpla con las funciones para las cuales fue diseñado.

6

Programa continuo de capacitación y entrenamiento a los empleados, para que ellos puedan brindar un excelente servicio a sus clientes y estos clientes tengan una excelente experiencia con la empresa.

7

Construcción de relaciones sólidas, frecuentes y de largo plazo que una empresa tiene con sus clientes, proveedores, inversionistas, empleados y distribuidores.

 
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