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Mercadotecnia II

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Mercadotecnia II

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Identificar áreas de oportunidad para un producto, aplicando las diferentes estrategias de mercadotecnia.

Created by

cristina aguilar
cristina aguilar
Mexico

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Mercadotecnia II
 

Mercadotecnia IIOnline version

Identificar áreas de oportunidad para un producto, aplicando las diferentes estrategias de mercadotecnia.

by cristina aguilar
1

Se refiere a un grupo bastante homogéneo de clientes, a quienes una compañía determinada quiere atraer.

2

Es cuando se incluyen nuevas características al producto.

3

Su estrategia es la de brindar a la empresa u organización, una guía útil acerca de cómo afrontar los retos que encierran los diferentes tipos de mercado.

4

Son adecuadas en situaciones donde las oportunidades de producto-mercado existentes, aún no han sido explotadas en su totalidad.

5

Este tipo de estrategia, por lo general, produce ingresos y utilidades, ya que invita a los clientes actuales a usar más el producto; además, busca atraer a clientes de la competencia y persuadir a los clientes indecisos.

6

Se enfoca en atraer miembros a los nuevos mercados, es como conquistar nuevas zonas geográficas.

7

Consisten en vender nuevos productos no relacionados con la línea de productos ya existente, para de esa manera, atraer a nuevas categorías de clientes.

8

Esta estrategia involucra reemplazar o reformular los productos existentes, o bien, expandir la línea de producto.

 
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