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B1_24_test1

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Preguntas tipo test de exámenes de oposiciones sobre marketing y bibliotecas.

Created by

Miguel Varo Ortega
Miguel Varo Ortega
Spain

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Preguntas tipo test de exámenes de oposiciones sobre marketing y bibliotecas.

by Miguel Varo Ortega
1

El "Premio Internacional de Marketing en Bibliotecas" está organizado por:

2

Dentro de la Planificación Estratégica de una biblioteca, el instrumento de divulgación para que la colección y los servicios de una biblioteca sean conocidos, se denomina:

3

Señale cuál de las siguientes afirmaciones es incorrecta:

4

El marketing bibliotecario es de acuerdo con la IFLA:

5

¿Cuál de los siguientes es un concepto clave en el marketing bibliotecario?

6

El marketing en bibliotecas:

7

La capacidad para captar usuarios que utilicen los servicios bibliotecarios a largo plazo se llama:

8

La técnica de marketing y comunicación que permite gestionar recursos externos en la biblioteca:

9

El marketing bibliotecario debe formar parte de un plan exhaustivo y en ese sentido tiene que:

10

¿Qué es el fundraising en bibliotecas?

11

EI fundamento del concepto del marketing bibliotecario es:

12

Cuando en marketing bibliotecario se habla del grado de penetración en el mercado, se está haciendo referencia a:

13

Dentro de las nuevas tendencias en marketing de servicios bibliotecarios, SoLoMo:

14

La planificación, el estudio de mercado, el establecimiento de unos objetivos, la ejecución de las decisiones y una fase final de evaluación son:

15

Una biblioteca como organización de servicios: