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Mercadotecnia

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Mercadotecnia

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About this activity

Tercer Semestre LTU

Created by

Patricia Cabrera Farías
Patricia Cabrera Farías
Mexico

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Mercadotecnia
 

MercadotecniaOnline version

Tercer Semestre LTU

by Patricia Cabrera Farías
1

Estado de carencia que se percibe de un individuo-

2

Es el deseo respaldado por el poder adquisitivo del individuo.

3

El mercado es el conjunto de todos los compradores reales y potenciales de un producto / servicio.

4

Es la unidad de medida del marketing y es el intercambio entre dos partes donde por lo menos existen dos objetos de valor.

5

Es el grado en el que el desempeño percibido de un producto coincide con las expectativas del consumidor.

6

Conjunto de propiedades inherentes a una cosa que permite caracterizarla y valorarla con respecto a las restantes de su especie.

7

Distribuir y dar salida a lo que se tiene más que crear un producto para satisfacer las necesidades del mercado.

8

El objetivo principal de la mercadotecnia es lograr un intercambio entre dos o más partes, en este caso entre el cliente y la empresa. Esto implica definir correctamente el precio, lugar, producto, promoción y distribución para que el cliente escoja una opción que satisfaga sus objetivos individuales.

9

El marketing es un proceso social y administrativo, que tiene como finalidad estudiar las necesidades y deseos de los clientes y/o consumidores, para crear así bienes o servicios.

10

Técnica comercial para establecer correcciones o nuevos desarrollos a un producto, una vez que se encuentra en el mercado.

11

Técnica de dirección y gestión de empresas.

12

El empowerment es un concepto de administración que prevé el aumento del poder de los empleados de la empresa.

 
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