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Email Marketing

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Email Marketing

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About this activity

Marca cuáles de las siguientes recomendaciones respecto del diseño de emails para marketing digital son corrrectas.

Created by

Rubén Julián
Rubén Julián
Spain

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Email Marketing
 

Email MarketingOnline version

Marca cuáles de las siguientes recomendaciones respecto del diseño de emails para marketing digital son corrrectas.

by Rubén Julián
1

La anchura máxima del cuerpo del mensaje será de 600px

2

El uso de colores degradados como fondo, para dar más colorido de forma discreta

3

Incluir un enlace a la web, preferiblemente en la parte superior

4

Incluir un botón o enlace para cancelar la suscripción a la lista de correo

5

Insertar un enlace que permita reenviar el correo a un amigo

6

Incluir imágenes de gran calidad y resolución

7

La dirección remitente debe ser siempre la misma, para evitar que se considere spam

8

Al ser un correo genérico, hay que evitar personalizarlo

9

Periodicidad variable, para fomentar la expectación

10

A mayor número de emails, mejores resultados de marketing

Explicación

Una anchura menor de 600px facilita verlo en cualquier soporte

Se recomiendan colores planos y claros de fondo

Facilita el acceso a la web

El usuario tiene que poder darse de baja con facilidad

Facilita la difusión de los mensajes, los viraliza

Aunque tengamos internet a alta velocidad, el correo debe cargar rápidamente. Si las imágenes tienen mucha resolución, pesan demasiado. No más de 100kb por correo.

Permite incluir al remitente en la libreta de direcciones, y evitar que se considere spam

Al cliente le gusta sentirse único, hay que personalizarlo, es fácil con una buena base de datos y conocimientos de programación

Los correos deben enviarse con una periodicidad fija, si es posible

Es preferible calidad a cantidad

 
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